Dell Email Marketing Analytics and Insight Sr Advisor in Round Rock, Texas

Duties and Responsibilities

  • Develop roadmap of email performance tests closely working with marketing stakeholders

  • Guild business on design of email campaigns to be measurable from various metrics stand point with sample sizing, holdout sizing and selection of effective statistical method

  • Assist cross functional teams with end-to-end emails campaign testing initiatives from tracking set up to, campaign execution and output data collection

  • Provide analysis of and insight from campaign result using trending analysis, statistical A/B testing analysis

  • Slice and dice complex data into meaningful conclusions that can be turned into actionable decisions

  • Partner with stakeholders to develop actionable insights that maximize engagement and business adoption of recommendation

  • Perform statistical analysis to drive reliable conclusion using regression analysis, ANOVA, Chi-square analysis, sampling analysis, time series analysis, clustering/ PCA/ Factor analysis

  • Provide guidance to other team members in performing analyses

  • Design power point slides to have clear story telling of insights and recommendations of analysis in the context of business with appropriate charts, graphs and words

  • Efficiently present outputs to business stakeholders verbally and in writing

  • Manage intake and tracking of business requests

  • Capacity management of global group of analytics

  • Project manage business engagement model of email analytics function of the team with stakeholders

  • Provide campaign reporting

Knowledge, Skills and Abilities

  • +5 years of marketing analytics and +3 years in marketing planning or strategy, total +10 years’ professional experience. Experience in email marketing preferred.

  • Knowledge in fundamental statistics theories

  • Proficiency in R, SAS and MS excel to build statistical models

  • Hands-on experience with analytics, e.g. Google Analytics, Adobe, etc.

  • Working knowledge or hands-on experience with email marketing automation platforms

  • General understanding of digital marketing landscape

  • Exceptional power point skills in creating insights with visuals and story telling

  • Strong written/oral communication skills

  • Exceptional analytical ability and critical thinking skills

  • Ability to thrive in a fast-paced, rapidly changing environment

  • Project management skill in clearly defining project deliverables, timelines, and dependencies with input from team members and internal stakeholders

  • Work independently as well as successfully within a team

  • A positive, can-do attitude

  • Proficiency in English

Education

  • Bachelor’s degree required, MBA a plus

  • Major in statistics, marketing, mathematics, or industrial engineering preferred