Dell Segment Execution Marketing Strategist in Round Rock, Texas

Drive execution strategies and communications on behalf of the business segments back into the North America planning, execution and operations teams (CRM, lead ops, analytics, Digital and Direct teams).

Includes working with the targeting team, audience strategist, vehicle leads, strategic vendors, and various internal teams (such as Events, Direct Marketing, Media, Marketing technology, Content & Messaging, and Analytics) to build the team’s roadmap & go-to-market nurture plans.

  • Provide updates to segment / regional leaders

  • Best practice sharing

  • Act as quarterback with the various marketing execution and operations teams to drive segment marketing strategies

Responsibilities:

  • Drive contact strategy (planning and operations) for the medium business segment, North America. Includes working with the targeting team, audience strategist, vehicle leads, strategic vendors, and various internal teams (such as Events, Direct, Media, Global Martech, Content & Messaging & Analytics) to build the team’s roadmap & GTM nurture plans, updates to Execs and best practice sharing

  • Drive design of multi-touch customer journeys in order to connect the nurture paths across Digital Media, Events, Direct marketing, Sales plays and Sales enablement, aligning with Audiences strategist, and critical stakeholders

  • Orchestrate team’s efforts to communicate updates, prepare executive presentations, content requests, planning sessions, and What Worked Analyses

  • Drive Nurture & Innovation roadmap. Partner with business stakeholders to collect inputs to develop robust nurture & innovation roadmap

  • Main POC for vendor meetings, QBRs, planning sessions & exploratory discussions with nurture team and strategic external partners to identify innovative & custom opportunities for programs

  • Represent the team in discussions with regional NA & Global leaders (CRM, Field Marketing, Campaign Managers, Global Content & Messaging & Global Marketing Technology team), providing a strong POV on what needs to be prioritized for the medium business segment. Flag components of the roadmap that create dependencies on activities, pilots, and KPIs

  • Partner with CRM team and audience team

  • Ad-hoc projects as needed

Requirements:

  • 10+ years of marketing experience; MBA preferred.

  • Ability to develop and articulate high-level marketing strategy

  • Well-rounded candidate with strong understanding of B2B customer journeys, marketing planning, paid media/direct/events marketing, Ad Tech stack, and data sources (i.e. Merkle, Lattice, Sales force, Eloqua)

  • Proven relationship building with strategic vendors

  • Project management expertise; organizational ability

  • Analytical background and deep expertise on marketing KPIs

  • Ability to influence without authority and highly matrixed environments

  • Strong communicator with experience presenting at all levels of an organization

  • B2B marketing background experience driving strategic marketing efforts

  • Demonstrates core values, such as accountability, excellence and professionalism Collaborative team player

Company Description

With more than 100,000 team members globally, we promote an environment that is rooted in the entrepreneurial spirit in which the company was founded. Dell’s team members are committed to serving our communities, regularly volunteering for over 1,500 non-profit organizations. The company has also received many accolades from employer of choice to energy conservation. Our team members follow an open approach

Why work with us?

  • Life at Dell means collaborating with dedicated professionals with a passion for technology.

  • When we see something that could be improved, we get to work inventing the solution.

  • Our people demonstrate our winning culture through positive and meaningful relationships.

  • We invest in our people and offer a series of programs that enables them to pursue a career that fulfills their potential.

  • Our team members’ health and wellness is our priority as well as rewarding them for their hard work.

Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Learn more about Diversity and Inclusion at Dell here .