Dell US Mid-Market Field Marketing Infrastructure Solutions Consultant MBDR in Round Rock, Texas
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This opportunity is for an individual contributor to join Dell EMC’s North America Commercial Field Marketing team. This role is critical in elevating Dell EMC’s strategic value proposition to the Mid-Market customer through a customer-centric strategy that grows Dell EMC’s share in the US Mid-Market segment.
The candidate for this role will assess market and competitive trends, understand where we win in the market, and develop and execute demand generation programs with our Mid-Market customers. The ideal candidate is a positive, can-do individual who excels in customer engagement and project management, is a creative thinker who is results-driven, enjoys complex problem solving, thrives on owning the process from beginning to end, and loves working with cross-functional teams. The individual will grow a deep understanding of Dell EMC’s North America campaigns and priorities, Mid-Market customers’ needs, competitive dynamics of the Mid-Market marketplace, and the levers to utilize to create demand and improved financial results for Dell EMC.
Understands the Mid-Market customers’ pain points, optimal product solution mix, and go-to-market strategy to develop and implement a demand gen plan aligned to customer and business needs
Collaborates and builds the go-to-market strategy across Dell EMC’s infrastructure solutions and data center portfolio. Partnering with owned and strategically aligned business organizations to identify products and solutions that best fit the Mid-Market customer and collaborating with Sales and the Mid-Market Marketing team to bring the solutions and messaging to market.
Grows net new pipeline and revenue through a mix of Mid-Market specific offline lead generation tactics via sales enablement that targets the right audience with the right message at the right time
Understands impact of emerging business trends and their implications for Dell EMC and its customers. Develops complex solutions to business problems or customer engagements through in- depth analysis, coordination and negotiation with key decision makers.
Adapts and integrates own experience with Pan-Dell EMC strategy to make strategic decisions that have long-term consequence, and tend to relate to business strategy, financial performance and effective resource utilization
Supports sales engagement and enablement; works with sales team members and sales operations to better understand the needs and requirements of the sales force and our Mid-Market customers (buying/sales cycles, customer intelligence, etc.)
Manages demand gen pipeline creation and SalesForce tracking and engagement
Collaborates with sales and Mid-Market team members to plan and execute customer engagements, coordinates execution in line with budget guidance, and delivers a consistently superior customer experience.
Gathers feedback through multiple channels, including direct customer interaction, and communicates to appropriate marketing and business leaders to continually optimize demand gen program performance.
Acquires new customers with Dell EMC’s industry-leading product portfolio using customer pain-point driven strategy and best-in-class targeting
Develops innovative and creative output based on interpretation and analysis that improve business performance and contribute to corporate goals and strategic intent
Utilizes standard campaign methodology and metrics to track local/ BU marketing/sales efforts and drive program results throughout quarter/year.
Undergraduate degree and 8-12 years relevant experience
Proven track record managing multiple priorities and building advocacy with cross-functional teams
Excellent verbal, written and conversational skills
Proficient with Excel, Word, and Power Point required
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